Feed the Need
This collaborative piece was used as a sales leave-behind for Kramer—a design and print agency in Madison, Wisconsin. It showcased custom illustration by fellow art director, Beth Johnston, and myself while listing the necessary services. The whole piece is a whimsical metaphor for feeding your brand—it's alive, hungry, growing and it needs to be fed.
The large-format involved a unique angle cut and a metallic silver pantone to set a "we-can-do-fancy-too," tone.